September 2020
Intermediate to advanced
320 pages
9h 53m
English
Content preview from Entrepreneurs Who Changed History
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ESTÉE LAUDER
1906–2004
Cosmetics pioneer Estée Lauder established her own beauty company in 1946, offering high-quality skin care products designed to make people look and feel beautiful. Through her creativity, innovative marketing strategies, and personalized service, she built one of the best-known global beauty brands.
Estée Lauder was born Josephine Esther Mentzer in New York in 1906, to Jewish immigrant parents. Her father, who was Czech, nicknamed her Esty; she later spelled it Estée because she thought the accent added sophistication.
Lauder learned about business at her father’s hardware shop, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.