September 2020
Intermediate to advanced
320 pages
9h 53m
English
Content preview from Entrepreneurs Who Changed History
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DIRECTORY
In the aftermath of the Great Depression and World War II, the global economy was transformed and growth rocketed, leading to greater consumption of goods than ever before. Businesses used mass advertising and telecommunications to attract wider customer bases and make greater profits.
Silvio Santos
(b. 1930)
A popular Brazilian media mogul and television personality, Silvio Santos was born Señor Abravanel in Rio de Janeiro, the son of Jewish immigrants. He took Silvio Santos as his name after moving into entertainment and becoming host of a television show. In 1981, he set up his own television network, Sistema Brasileiro de Televisão, while continuing to host his own variety program. Santos ...