February 2012
Beginner
672 pages
17h 47m
English
book
Entrepreneurship Lessons for Success (Collection)
by Edward D. Hess Bruce Barringer Charles F. Goetz, R. Duane Ireland, Wes Moss
Content preview from Entrepreneurship Lessons for Success (Collection)
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Truth 35. Trademarks: An essential form of protection
Unlike patents, nearly all small businesses can benefit from trademark protection. Once the name, logo, and other distinguishing marks for a business have been selected, they should be trademarked so they become the sole possession of the business’s owner.
What is a trademark?
A trademark is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others. Archaeologists have found that as far back as 3,500 years ago, potters made distinctive marks on their articles of pottery to distinguish their work from others. As discussed in Truth 17, “Something you’ll say a million times: Your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.