Truth 35. Trademarks: An essential form of protection

Unlike patents, nearly all small businesses can benefit from trademark protection. Once the name, logo, and other distinguishing marks for a business have been selected, they should be trademarked so they become the sole possession of the business’s owner.

What is a trademark?

A trademark is any word, name, symbol, or device used to identify the source or origin of products or services and to distinguish those products or services from others. Archaeologists have found that as far back as 3,500 years ago, potters made distinctive marks on their articles of pottery to distinguish their work from others. As discussed in Truth 17, “Something you’ll say a million times: Your ...

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