February 2012
Beginner
672 pages
17h 47m
English
book
Entrepreneurship Lessons for Success (Collection)
by Edward D. Hess Bruce Barringer Charles F. Goetz, R. Duane Ireland, Wes Moss
Content preview from Entrepreneurship Lessons for Success (Collection)
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Truth 17. Something you’ll say a million times: Your business’s name
While at first glance naming a business may seem like a minor issue, it is an extremely important one. A company’s name is one of the first things people associate with a business. Keep in mind that it is a word or phrase that will be said thousands or hundreds of thousands of times during the life of a business. A company’s name is also the most critical aspect of its branding strategy. A business’s name must facilitate rather than hinder how the business wants to differentiate itself in the marketplace and how it wants to be viewed by its customers.
The primary consideration in naming a business is that the name should complement the type of business the company plans ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.