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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi

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CHAPTER 16Content Types

Individuals and organizations that are goodreact quickly to change. Individuals andorganizations that are great create change.

ROBERT KRIEGEL, SACRED COWS MAKE THE BEST BURGERS

This chapter is all about content, or media, types.* These are not channels (such as LinkedIn or your website), although some, like blogs, can mean both a content type and a channel. Regardless, as you run through these content types, think of the types of content that will make the most sense based on your marketing objectives.

BLOGS

WHAT A BLOG IS

Shorthand for “weblog,” the blog offers an easy way to present brief chunks of frequently refreshed web content. Backed with easy-to-use technologies for syndication (for example, RSS) and commenting, ...

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