Chapter 13. Descriptive Analytics

13.1 Dashboards

13.2 Common Descriptive Analytics Visualizations

One-Minute Summary

Test Yourself

Descriptive analytics summarize large collections of data to present constantly updated status information or provide historical context. This chapter explores some of the common descriptive analytics methods, with an emphasis on techniques that can be used in Microsoft Excel.

13.1 Dashboards

CONCEPT Visual display that summarizes the most important variables needed for decision making or achieving a business objective.

EXAMPLES The real-time status display for all phases of a sports arena operation; the NASDAQ MarketSite Video Wall that summarizes trends and transactions at the NASDAQ securities exchange.


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