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Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability by Drake Baer, Faisal Hoque

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CHAPTER 10

WHEN VALUE BECOMES LONG TERM

If you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.

—Jeff Bezos1

 

 

The business world is a place full of euphemism. When we talk about innovation, we could be talking about many things, but probably we mean some sort of incremental change. When we talk about disruption, we’re probably talking about a sort of change that is less incremental in nature. But perhaps the most opaque—and most crucial—of all these threadbare buzzwords is the phrase to create value. What is value? What do we mean when we say something is valuable? When we say a person is valuable to us? Are those two things the ...

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