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Executive Corporate Finance: The Business of enhancing shareholder value
book

Executive Corporate Finance: The Business of enhancing shareholder value

by Samir Asaf
October 2004
Intermediate to advanced
384 pages
11h 35m
English
Pearson
Content preview from Executive Corporate Finance: The Business of enhancing shareholder value

Chapter 6. Corporate performance management: The balancing act?

Introduction

Performance measurements at most companies are out of step with the business environment. Traditional performance measurements focus more on internal goals of cost and efficiency than on external realities of customer satisfaction and competitive capabilities.[1]

Every business is different, so each should have its own set of performance measurements. But there are some common rules to follow in designing effective measurements. For example, in addition to the standard set of accounting-based and economic value based (EVB) financial metrics, the set of measures should include non-financial metrics that view the company from outside-in.

Customer satisfaction measures and ...

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Publisher Resources

ISBN: 9780131370296Purchase book