1. Introduction

Image Key Terms

The world of user experience (UX) know-how has some gaps in it.

Big ones.

Some skills, no one talks about. Skills that are absolutely crucial to a designer’s ability to do great work. Skills that will make you successful. A leader. And which, for some reason, aren’t covered in the books or websites or classes on the range of skills that make up the massive topic of user experience.

These gaps include how a designer learns how to be persuasive. How to move from the end of the process to the front. How to know what arrangement of skills is most useful in the professional world. Learning what happens when you work on a project ...

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