Experience Required: How to become a UX leader regardless of your role

4. Understanding

Knowing the Psychology

Applying the Psychology

Talking the Psychology

After any amount of time in the web industry, you’ll most certainly hear a coworker or a boss or a client refer to your users as “dumb.” They talk about how we have to “dumb down” our application interfaces, design for “the lowest common denominator,” and try to make our applications “idiot-proof.” Once in a great while, someone says to try “the mother test,” ...