Experience Required: How to become a UX leader regardless of your role

10. Being Unreasonable

The Advantage of High Standards

Designing for Greatness

The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

—George Bernard Shaw

Let’s say you want to do great work. Let’s say you want to craft designs that have positive effects on the people who use them. Designs that make people’s lives easier, and better, and more manageable.

You might think that being a reasonable leader is the way to get there. It’s ...