August 2012
Intermediate to advanced
168 pages
2h 44m
English
book
Experiment!: Website conversion rate optimization with A/B and multivariate testing
by Colin McFarland
Overview
Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.
Experiment! will inspire you to challenge assumptions and start
experimenting right now. You will:
Learn how to approach experiments to improve conversion
Understand the various methods of testing including A/B and
multivariate
Discover experiment ideas, and go beyond optimization to
innovation
Recognize the UX and design implications of experimenting
Learn to analyze data and deliver results
Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”
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