Expert Podcasting Practices For Dummies®

Chapter 47. Adding Advertising to Your Podcast

In This Practice

• Why adding ads to a podcast doesn't make you evil

• Why adding ads to a podcast may make you commercial

• Getting ready for and executing successful advertising plans

In Practice 43, we give a brief overview of several ways in which you can derive revenue from your podcast. We also try to stress that podcasting and profiting don't necessarily go hand in hand — and that the road to podcast‐driven riches is largely unexplored territory as of this writing. But we recognize that this won't always be the case, and that many enterprising people and organizations will figure out the secret sauce that enables them and others a clear path to the pot of gold at the end of the RSS feed. (How's that for a mixed metaphor?)

This practice focuses specifically on running advertisements inside of your podcast. As we have tried to repeatedly stress, you are not required to turn your podcast into a moneymaker in order to be considered expert. But we do recognize that many of our readers would like to see some income in exchange for their efforts. For those folks, advertising represents the low‐hanging fruit of revenue generation. Okay, implementing advertising in your podcast may not actually be all that easy to do, but it's by far the easiest methodology to explain. There's more to it than you might think.

Measuring Audience Demographics

Before you start firing off the e‐mails or calling up potential sponsors of your show, you'll want to get your ...