Exploring Management, Third Edition

You don't have to look in a mirror to gain more self-awareness. What does your smartphone screen say about your personality?

12

Individual Behavior: There's Beauty in Individual Differences

Management Live

YOUR CHAPTER 12 TAKEAWAYS

1. Understand how perceptions influence individual behavior.
2. Understand how personalities influence individual behavior.
3. Understand how attitudes, emotions, and moods influence individual behavior.

Ambition and The Social Network

Appearing at a time when social media seem to rule the online world, Sony's movie The Social Network made $23 million on opening weekend. It's based on Facebook's visionary and controversial founder Mark Zuckerberg (Jesse Eisenberg).

Although Zuckerberg calls it pure “fiction,” the movie raises ethical questions about his actions while developing the initial website, refining it, and eventually turning it into a global company valued at over $50 billion. Two former Harvard classmates, Cameron and Tyler Winklevoss, sued him, claiming the original idea was theirs. Another early collaborator and co-founder, Eduardo Saverin, was initially left out of the new firm's financial gains.

Entertainment Weekly asks: “Why did Zuckerberg betray these people? Or, in fact, did he really?”

One thing that cannot be denied is Zuckerberg's