Chapter 2. Traditional Views and Where We Have Been
In Chapter 1, you explored the extended enterprise and considered its growth as a direct response to the demands of new competition. The extended enterprise represents a major transformation in how businesses conduct themselves and how they cooperate and compete with other businesses. In particular, the level of competitive analysis now encompasses the entire network of companies that collaborate to battle for global success against other extended enterprises. You saw how truly difficult it is for companies to enact the many changes needed to transform the firm and its other supply chain members to embrace the notions of the extended enterprise. To truly appreciate the challenges facing companies ...
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