CHAPTER

4

FOCUS MORE, THEN LESS

image

The Challenge Is to Figure Out What Not to Do1

Airbnb is the world’s largest peer-to-peer lodging company. It has more rooms for rent each night than Marriott and Hilton combined, quite an achievement for a company that began less than a decade ago.2 In 2016, the company hosted its 100th million guest.3 But there were no elaborate plans when the company booked its first rental—just two young men offering a room in their apartment to those attending a business conference in San Francisco. The founders were primarily interested in making their rent through additional income. However, in meeting their own needs, they ...

Get Extreme Teams now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.