FOCUS MORE, THEN LESS
The Challenge Is to Figure Out What Not to Do1
Airbnb is the world’s largest peer-to-peer lodging company. It has more rooms for rent each night than Marriott and Hilton combined, quite an achievement for a company that began less than a decade ago.2 In 2016, the company hosted its 100th million guest.3 But there were no elaborate plans when the company booked its first rental—just two young men offering a room in their apartment to those attending a business conference in San Francisco. The founders were primarily interested in making their rent through additional income. However, in meeting their own needs, they ...