CHAPTER
6
TAKE COMFORT IN DISCOMFORT
Tell Me Something I Don’t Want to Hear1
Alibaba was founded almost two decades ago by a charismatic, some would say eccentric, leader named Jack Ma. He enlisted 17 of his friends to pursue an audacious goal—Ma wanted to dominate the emerging Chinese e-commerce marketplace and then expand globally. Alibaba initially focused on promoting business-to-business transactions between international buyers and Chinese manufacturers. Its goal was to help small- and medium-sized businesses in China gain access to global markets. After several years of strong growth, Alibaba opened a second Internet site serving retail ...
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