Eyetracking Web Usability

Chapter 1. Eyetracking and the Eye

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4	How Modern Eyetracking Works
6	Foveal Vision vs. Peripheral Vision
	Fixations and Saccades Why Do Users Not See Something?
9	The Mind–Eye Hypothesis
10	Are Looks Good or Bad?
10	Visualizing Eyetracking Results
	Viewing the Heat Maps and Gaze Plots in This Book
13	Tasks Determine Looks
17	Other Uses of Eyetracking
	Eyetrackers as Input Devices

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Eyetracking is simply following the trail of where a person is looking. With current technology, it is fairly easy to observe the path where users look on a computer screen. Eyetracking equipment can be built into the computer monitor, and eyetracking software can keep track of what’s displayed on the screen while the user is looking at it.

We shouldn’t take eyetracking ...