Chapter 1. Eyetracking and the Eye

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Eyetracking is simply following the trail of where a person is looking. With current technology, it is fairly easy to observe the path where users look on a computer screen. Eyetracking equipment can be built into the computer monitor, and eyetracking software can keep track of what’s displayed on the screen while the user is looking at it.

We shouldn’t take eyetracking ...

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