Eyetracking Web Usability

Chapter 2. Our Eyetracking Research

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22	Data Collected
	Study Participants Qualitative and Quantitative Sessions
25	Test Sessions
	Session Logistics Web Sites and Test Tasks Measures
35	Why Many Eyetracking Studies Are Bogus
	Representative Users Realistic Task Performance Wide Variety of the Web Sites and Tasks Weigh the Evidence
40	Cost of Eyetracking Research
	Overall Study Costs Recruiting Costs Lost Eyetracking and Recorded Data Costs Eyetracking-Related Costs
43	Equipment

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We have conducted usability studies using eyetracking for clients and for our own research reports. But this book is based on a series of large-scale studies that had four goals:

• To use eyetracking to test our theories about usable and unusable Web design

• To investigate eyetracking ...