Eyetracking Web Usability

Chapter 4. Navigation

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114	Menus and Information Architecture
	Global Navigation Consistent, Persistent, and Simple Navigation Subpar Subnavigation Vanishing Navigation How Information Architecture Can Alienate Users Branding and Marketing in Menus Confuses People Utility Navigation
142	Navigational Elements
	Links and Headings Buttons Breadcrumbs Search Front-End

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Menus and links are the crux of the Web and hypertext media. Designing links to look like links, and menus to look like menus, is relatively easy today on the Web. But organizing and naming them is one of the most difficult and time-consuming challenges for Web designers. In this chapter, we discuss what attracts users in positive and negative ways as they attempt to traverse Web ...