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Eyetracking Web Usability by Kara Pernice, Jakob Nielsen

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Chapter 4. Navigation

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Menus and links are the crux of the Web and hypertext media. Designing links to look like links, and menus to look like menus, is relatively easy today on the Web. But organizing and naming them is one of the most difficult and time-consuming challenges for Web designers. In this chapter, we discuss what attracts users in positive and negative ways as they attempt to traverse Web ...

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