Eyetracking Web Usability

Chapter 6. Images

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196	What Does and Doesn’t Draw Attention to an Image
197	Images as Obstacles
	Omit Filler Images
204	Attributes That Draw Attention
	Contrast, Quality, and Detail Originality Relationship to Content Magnetic Elements Informational Images Images That Resemble Advertisements Cartoons and Illustrations Images in E-commerce Moving Images

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Images are a powerful part of Web design. Good images explain a concept, conjure a feeling, convey information, and enhance people’s overall experience on a site. Bad images waste space, are ignored by users, and, even worse, are confusing. In this chapter, we examine what specific attributes attract people or repel them from images on the Web.

There are basically four forms of media for communicating ...