Eyetracking Web Usability

Chapter 8. User Viewing Behaviors on the Web

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374	Exhaustive Review vs. Necessary or Desired Review
	Exhaustive Review Can Be Downright Exhausting Bad Record for Some Baseball Sites What Happens When Information Is Too Complicated
396	Momentum Behavior
402	Logging
402	Selective Disregard
405	Post-click Behavior
	Post-click Verification Post-click Looks
412	Perpetual Viewing
	Impatient Looking Residual Looks
416	Eyetracking Reveals Another Level of User Behaviors

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In Web design, we aim to influence the way people look at our pages. With images, we illustrate. With words, we cajole. And with layout, we lead. The way we present page design, menus, and text affects much of what people look at first, keep looking at, and ultimately select. And although ...