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Eyetracking Web Usability by Kara Pernice, Jakob Nielsen

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Chapter 8. User Viewing Behaviors on the Web

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In Web design, we aim to influence the way people look at our pages. With images, we illustrate. With words, we cajole. And with layout, we lead. The way we present page design, menus, and text affects much of what people look at first, keep looking at, and ultimately select. And although ...

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