Customizing Your Facebook Page

Now that you understand the benefits of Facebook Pages, it's time to build and customize your Facebook Page in a manner that gets results. To build your first Page, follow these steps:

  1. Go to
  2. Click the Create Page button in the upper-right corner. (See Figure 5-1.)

    image Facebook is a constantly changing environment. This button could very likely look different by the time you read this book. Be sure to ask on if you need help finding it.

  3. On the resulting screen, choose the type of page you want to create. Then choose a category for that type. (See Figure 5-2.)

    You have numerous choices here — choose the one that is closest to what your brand does. don't worry if it isn't exactly the same — as long as you have fewer than 100 friends you can change it later if you like.

    image Keep in mind that even if you create a community page, you must still respect certain trademark concerns. For instance, if Facebook gets a request from lawyers representing the brand whose page you created, your page will likely be removed. Always respect copyright and trademark laws when creating your page! You can find out more about Facebook's Page policies at

    Figure 5-1: The Create Page button. ...

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