HuffingtonPost
HuffingtonPost (www.huffingtonpost.com) is one of my favorite implementations of Facebook and Graph API. (See Figure 17-2.) First, some stats. According to a PaidContent article, HuffingtonPost
- Has millions of people interact with its “News Feed,” a social experience showing what a user's friends are reading daily on the site
- Saw Facebook referral traffic up 48 percent from before it integrated Facebook on its site
- In less than one year, saw a 500 percent increase in visits on the site because of Facebook referrals
- Saw comments jump to 2.2 million from 1.2 million on the site in just one month
- Saw 15 percent of its comments come from Facebook.
The stats, I think, explain themselves, but if you try out the HuffingtonPost site, you'll see why its Facebook integration is so powerful. The social experience sucks you in. Immediately you're immersed with content shared from your friends and family, and soon you find that you're consuming content that you are more interested in — stuff your friends talk about, not just stuff that HuffingtonPost thinks you might like.
When you click the Social News section of HuffingtonPost, you are presented with a news feed of activity, somewhat similar to what you might see after logging in to Facebook. The news feed is populated by news articles that your friends on Facebook and Twitter are reading and sharing, and what they're commenting on. Click any article to read it, and your reading of the article will also be shared to your ...
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