10. How To: Build and Manage Relationships on the Social Web

As we talked about in Chapter 3, “How Relationships and Social Capital Are Changing,” social networking sites are great contact databases for us to manage relationships across our personal and professional lives. Whether we are selling a product, looking for a job, looking to hire, or pursuing a different business goal, having a larger pool of contacts to draw from for help increases our likelihood of success. And not only will we become more successful, but building real and meaningful relationships with colleagues, customers, and business partners outside of work can also make our jobs more enjoyable and personally fulfilling.

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