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Facebook Era, The: Tapping Online Social Networks to Market, Sell, and Innovate, 2/e by Clara Shih

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11. How To: Engage Customers with Facebook Pages and Twitter

A Facebook Page (also known as Business Page or Fan Page) is like a Facebook profile for your business. In fact, Pages have many of the same components as personal profiles, including a profile picture, a descriptive blurb, photos and videos, messaging, and a Wall (see Figure 11.1). But instead of “friending,” people can “like” a Facebook Page. Facebook Pages also offer far richer analytics about who your fans are and how this trends over time.

Figure 11.1The components of a Facebook Page are pretty similar to those of a personal profile.

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For large organizations and brands, Facebook ...

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