Chapter 5

Promoting Your Contest and Analyzing the Results

In This Chapter

arrow Using a blog tour to drive traffic to a contest

arrow Publicizing a contest on a website or blog

arrow Allowing entries from anywhere on the web

arrow Promoting a contest with Twitter, LinkedIn, and YouTube

arrow Handling external contests

arrow Watching the numbers

arrow Making changes based on the numbers

arrow Strategizing for future contests

Your contest is set up, and the prizes are ready. Now comes the fun part: getting those entries! The success of your contest comes when you can drive more traffic to your entry site. In Chapter 2, we discuss different things to help promote your contest, in Chapter 3 we talk about Timeline contests, but we go ...

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