Chapter 5
Promoting Your Contest and Analyzing the Results
In This Chapter
Using a blog tour to drive traffic to a contest
Publicizing a contest on a website or blog
Allowing entries from anywhere on the web
Promoting a contest with Twitter, LinkedIn, and YouTube
Handling external contests
Watching the numbers
Making changes based on the numbers
Strategizing for future contests
Your contest is set up, and the prizes are ready. Now comes the fun part: getting those entries! The success of your contest comes when you can drive more traffic to your entry site. In Chapter 2, we discuss different things to help promote your contest, in Chapter 3 we talk about Timeline contests, but we go ...
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