Chapter 4
Getting Started with a Facebook Page
In This Chapter
Introducing Facebook Pages for your business
Creating and customizing your Facebook Page
Getting the most from Facebook’s marketing resources
Understanding your business and Facebook’s terms and conditions
Facebook Pages give your business a presence on Facebook where you can promote your products or services. Facebook Pages are the business equivalent of a Facebook member’s Timeline.
Facebook users can like your Facebook Page, find out about new products and promotions, post content on your Timeline (photos, videos, and links), send you private messages, and even converse with others in comments on your Page posts. You can also add branded custom tabs with various features to engage customers, capture email addresses, and even sell your products or services, such as the tab offered by Bordentown Guitar Rescue, a music store in New Jersey (see Figure 4-1).
With all these features as well as exposure to thousands of potential customers, the Facebook Page has become a central tool in the marketing toolbox of thousands ...
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