Chapter 6
Enhancing Your Facebook Page with Applications
In This Chapter
Introducing Facebook applications
Finding applications
Adding applications to your Facebook Page
If you’ve ever entered a contest on Facebook or signed a petition, you’ve used a Facebook app. Every month, more than 1 billion people use an app on Facebook or experience the Facebook platform on other websites.
Facebook applications (apps) have become powerful tools for marketers.
When you install them on your Facebook Page, they can add a variety of features to your business’s Facebook presence.
Whether you want to add a slide presentation via the SlideShare app or post content from a blog that you write or admire via the NetworkedBlogs app, apps can help you customize your Facebook Page.
Apps are also becoming important branding tools within Facebook. Red Bull, for example, enhances its brand with an app that lets users see recent tweets from their favorite athletes (see Figure 6-1).
Facebook has developed a platform for apps that’s easy to use, so more and more types of industries can leverage Facebook for their businesses.
This chapter introduces you to the world of Facebook apps, shows you how to find useful ...
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