Chapter 7
Creating a Remarkable Presence on Facebook with Content Marketing
In This Chapter
Understanding why content matters
Posting with a purpose
Responding to your Facebook community
In the age of Facebook, businesses are realizing that in addition to the products they sell, information is one of their core offerings. In fact, information may just be the most important one. Facebook marketing starts with giving valuable and interesting information to your customers; information is the new marketing currency.
This is why a content strategy is probably the most important strategy for marketing on Facebook. A content strategy consists of the plan, goals, and tactics you’ll use to decide what content to post on your Page, when to post it, and how to measure its effectiveness.
In this chapter, you find out why content is important and how to create remarkable content. You also see how to reply to comments people post to your Facebook updates.
Understanding How Content Marketing Works on Facebook
To understand how content engages Facebook users, you must understand the News Feed. In Figure 7-1, you can see that updates and stories from my friends and Pages I’ve liked are displayed ...
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