December 2014
Beginner
336 pages
7h 10m
English
Content preview from Facebook Marketing For Dummies, 5th Edition
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Chapter 14
Integrating Facebook into Your Other Marketing Channels
In This Chapter
Working Facebook into your marketing plans
Using other online media to drive fans to your Facebook Page
Promoting your Facebook Page offline
Making your Facebook Page search engine–friendly
The best kind of Facebook promotion takes advantage of existing marketing activities to cross-promote your Facebook presence. Driving users to your Facebook Page from other marketing channels allows you to take advantage of the hard work you’ve invested in all your other marketing efforts, in addition to all the great work you’re doing with Facebook. Airbnb promotes campaigns on Instagram, Twitter, and Pinterest with custom tabs and a cohesive hashtag campaign (as shown in Figure 14-1).
In this chapter, I cover how best to integrate your Facebook presence into your existing marketing programs. Also, I show you simple strategies you can use to promote your Facebook Page outside Facebook. I explain the ways companies add Facebook to their email marketing campaigns, websites, and blogs, and show you how to integrate ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.