August 2008
Beginner
288 pages
6h 3m
English
Content preview from Facebook Marketing: Leverage Social Media to Grow Your Business
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3 Creating Your Own Pages
In This Chapter:
• Welcome to Facebook pages
• Finding pages
• Becoming a fan of a page
• Creating your own page
• Customizing your page
• Communicating with your fans
Welcome to Facebook Pages
Facebook pages are the next step up from groups for business entities. Pages are not as interactive as groups. Rather than becoming a member of a page, you become a fan. Using pages instead of groups has a number of advantages. For example, you can use Facebook applications in pages, but not in groups.
For example, take a look at Figure 3.1, which is the page for the Berkshire Opera.
Figure 3.1A Facebook page.
In many ways, ...
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