Chapter 5. Facebook Advertising: How and Why You Should Be Using It
You see them every time you log into Facebook. You head over to your profile or check your Facebook Page or Group, and you’re greeted in the right sidebar with advertisements. Ever wondered how they get there? Ever wanted to figure out how they always know some personal bits of information about you such as your age or name? Want to learn how you can have an advertisement in the right sidebar? Welcome to Facebook advertising (see Figure 5.1).
Figure 5.1. The Ad Board displaying the different ads that I have been targeted for. To see all your Ad Board, select the option to see more ads in the right sidebar of your profile.
Although Facebook provides many tools that you might ...
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