Chapter 9. Be Transparent

A transparent object is one that allows light to pass through so that others behind it can be seen. By analogy, a transparent company is one that allows stakeholders to see right through it—the company is visible for all to see; it operates in the bright light of day. Figure 9-1 shows the new corporate headquarters of ING Group, the Dutch financial services giant with a growing global presence. Its see-through architecture suggests subliminally and metaphorically that the financial services giant intends to be transparent to its stakeholders.

The New ING Group headquarters building: A subliminal symbol of corporate transparency near Amsterdam.

Figure 9-1. The New ING Group headquarters building: A subliminal symbol of corporate ...

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