Chapter 9. Be Transparent
A transparent object is one that allows light to pass through so that others behind it can be seen. By analogy, a transparent company is one that allows stakeholders to see right through it—the company is visible for all to see; it operates in the bright light of day. Figure 9-1 shows the new corporate headquarters of ING Group, the Dutch financial services giant with a growing global presence. Its see-through architecture suggests subliminally and metaphorically that the financial services giant intends to be transparent to its stakeholders.
Figure 9-1. The New ING Group headquarters building: A subliminal symbol of corporate ...
Get Fame & Fortune: How Successful Companies Build Winning Reputations now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
