Chapter Nine. Convince the Masses


We know our organizations must be agile enough to make changes when necessary. But we also know that’s easier said than done. In this chapter we present the patterns Trial Run(245), Guru Review(161), Big Jolt(107), and Royal Audience(210), which you can use to convince others that change is good.

A friend called Linda the other day. He’s one of those unfortunates who has inherited a tendency for high cholesterol and he knew that she had had some luck lowering her cholesterol with diet. “But I can’t imagine life without bananas and potatoes!” he wailed.

Linda assured him that many of the tenets proposed by diet ...

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