Big Jolt

I was invited to give a presentation at a company in another city. Afterwards the local Evangelist said, “You didn’t say anything I couldn’t have, but more people will listen to you. Your talk will have greater impact than mine would and then they’ll come to me for more information.”

To provide more visibility for the change effort, invite a high profile person into your organization to talk about the new idea.


You are a Dedicated Champion(129) working to introduce a new idea into your organization.

You’ve been carrying out some activities to give your new idea some visibility in your organization, but at some point you need to attract ...

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