2.1 Predicting Customer Churn: Healthcare Data
Customer churn prediction is a critical aspect of healthcare management that focuses on identifying patients or clients who are likely to discontinue their relationship with a healthcare provider. This concept extends beyond mere patient retention; it's about maintaining continuity of care, which is crucial for optimal health outcomes. In the healthcare context, churn can manifest in various ways:
Discontinuation of regular check-ups
Failure to adhere to prescribed treatment plans
Switching to different healthcare providers
Non-compliance with preventive care recommendations
Understanding and predicting churn allows healthcare organizations to implement targeted interventions, such as:
• Personalized ...