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Fighting the "Headquarters Knows Best Syndrome"
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Fighting the "Headquarters Knows Best Syndrome"

by Cyril Bouquet, Julian Birkinshaw, Jean-Louis Barsoux
January 2016
Intermediate to advanced
8 pages
28m
English
MIT Sloan Management Review
Content preview from Fighting the "Headquarters Knows Best Syndrome"

Fighting the “Headquarters Knows Best” Syndrome

When subsidiary managers at global organizations are ignored or constrained by a parochial mindset at headquarters, the whole company can suffer. Here’s how one company set out to change that dynamic.

In 2007, Irdeto B.V., a Netherlands-based developer of security software for digital media providers, was eager to increase its market share in the Asian market. The company had been in China for nearly a decade and boasted a substantial regional office in Beijing. But its market share in China was under attack from Chinese competitors, including China Digital TV, which held a 40% market share compared to Irdeto’s 22%. Despite frequent ...

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Publisher Resources

ISBN: 53863MIT57215