3
The Film
The Investor Needs to Know the Whole Story
It is, and should be, a solidly entertaining two-and-a-half hours for absolutely anybody that chooses to go and eat popcorn watching it.
—MIKE LEIGH, DIRECTOR
Project Scope
If you make good films, they will come. Everything starts with the story. The focus of this chapter is narrative theatrical films. Over the years, one thing has not changed. To quote the former head of the MPAA, “A movie-maker’s single indispensable asset—as elementally essential now as it was in the Golden Years—is the Story.”
While the industry is going through many technological changes, who knew a silent film could return and make money? We learned that one could in 2011 with the release of The Artist, which went ...
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