Contents
Introduction: Controlling Your Destiny
The Executive Summary: A Short Version of Everything
The Company: Who, What, When, Where, and Why
The Film: The Investor Needs to Know the Whole Story
The Industry: The Facts and Nothing But
Distribution: Theatrical and Managing the Changing Landscape
Distribution: Nontheatrical and the Wild West
Risk Factors: Truth in Advertising
The Financial Plan: How It Works
The Financials: Forecasting Without Fear
Sample Business Plan for a Fictional Company
Breaking the Rules: Documentary, Animation, and, Large Format
Other People’s Money: Them That Has the Gold Makes Some of the Rules
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