5
The Markets
The Spin
I now have two different audiences. There’s the one that has been watching my action films for 20 years, and the American family audience. American jokes, less fighting.
—PRODUCER/ACTOR JACKIE CHAN
You may view the 7.4 billion people in the world as potential moviegoers, but very few filmmakers expected to sell tickets to all of them—that is, until Jurassic Park pushed the box office frontier further than ever before in 1993. It earned more than $750 million worldwide. You didn’t need to speak English or know anything about biology to enjoy this film. It had something for everyone who was old enough to watch it. Then, in 1998, Titanic racked up $1.7 billion worldwide. Star Wars: The Force Awakens released in 2015 earned ...
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