6
Distribution
Theatrical and Managing the Changing Landscape
There is never a bad time to release a good film—and there is never a good time to release a bad film.
—TOM ORTENBERG, CEO, OPEN ROAD FILMS
We all know that the home entertainment business for film is going through a major paradigm shift. The question still exists—where is it going and how soon? Theoretically, everything will be streamed and downloaded some day; but that specific day is unknown. Before the audience can buy a movie ticket, rent a disc, download or stream, the movie has to get off the filmmaker’s desk and into the movie theaters. This method of circulation is called distribution. Simply put, it is the business of selling the film to various media.
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