7
Distribution
Nontheatrical and the Wild West
It’s still a learning curve. Everyone is still trying to figure out how to market in the world of social media.
—PAUL DERGARABEDIAN,Senior Media Analyst
What do I mean by nontheatrical? All of the following have some relationship to theatrical releases. In these cases, the primary distribution model is nontheatrical. The big question remains, “Where is the money?”
Perhaps a better way to state it is, “Who gets the money?” I have to assume that you bought this book with the intention of writing a business plan to raise money from other people. Amazon Studios and Netflix are the most watched currently, but we also need to look at direct-to-smartphones, VOD (and all its version, such as TVOD, SVOD, ...
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