13
Other People’s Money
Them That Has the Gold Makes Some of the Rules
Raising money for a movie is like hitchhiking—It could be the first ride, it could the thousandth. But you have to stay out there with your thumb out and just wait. And you also have to know when not to get into the car.
—DIRECTOR JOHN SAYLES
There are almost as many answers to what investors expect as there are investors. Whether individuals, companies, or nonprofit organizations and no matter where they are in the world, each has their own criteria and idiosyncrasies. Specific customs of relating to individuals and doing business may be different from country to country, but investors are similar in terms of their goals. Since the business plan is a sales (not a legal) ...
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