After studying this chapter, you should be able to:
Have you ever shopped for outdoor gear at an REI (Recreational Equipment Incorporated) store? If so, you might have been surprised if a salesclerk asked if you were a member. A member? What do you mean a member? You soon realize that REI might not be your typical store. In fact, there's a lot about REI that makes it different.
REI is a consumer cooperative, or “co-op” for short. To figure out what that means, consider this quote from the company's annual report: