October 2012
Beginner
880 pages
34h 3m
English


LEARNING OBJECTIVES
After studying this chapter, you should be able to:
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Feature Story

Have you ever shopped for outdoor gear at an REI (Recreational Equipment Incorporated) store? If so, you might have been surprised if a salesclerk asked if you were a member. A member? What do you mean a member? You soon realize that REI might not be your typical store. In fact, there's a lot about REI that makes it different.
REI is a consumer cooperative, or “co-op” for short. To figure out what that means, consider this quote from the company's annual report:
As ...
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