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Financial and Strategic Management for Nonprofit Organizations, Fourth Edition by Herrington J. Bryce

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Chapter 11 Marketing and Solicitation Guidance

Marketing, soliciting, and lobbying are all about communicating, hopefully convincingly, a persuading message to the public. This chapter is about the pitfalls that the nonprofit manager should be aware of so as to avoid doing damage to a nonprofit organization arising from soliciting or from marketing to finance the organization as discussed in the previous two chapters. It is specifically about complying so as to avoid the legal and operating damages traceable to managerial decisions, the failure of them or the omission of them. The next chapter is about restoring trust in the organization if specific types of damages should occur. This chapter focuses on the operating rules and guidelines.

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