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Financial Literacy, Transparency, and Your Business’s Performance

We have written this book in hopes of increasing your financial intelligence and helping you become a more effective leader. We firmly believe that understanding the financial statements, the ratios, and everything else we have included in the book will make you more effective as the chief executive of your own company. Frankly, we also think that understanding the financial side of the business will make entrepreneurship more meaningful. You would never play baseball or backgammon without first learning how the game is played; why should business be any different? Knowing the rules—how profits are figured, why return on assets matters so much, and all the rest—lets you see ...

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