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Why Increase Your Financial Intelligence?

So far our discussion has been pretty abstract. We have been introducing you to the art of finance and explaining why understanding it is an essential ingredient of financial intelligence. But who needs financial intelligence, anyway? To put it bluntly, why is this book worth reading?

For starters, we want to emphasize that this book is different from other finance books. It doesn’t presuppose any financial knowledge. But neither is it another version of Accounting for Dummies. We will never mention debits and credits. We won’t ever refer to the general ledger or trial balances. This book is about financial intelligence, or, as the subtitle says, what you really need to know about the numbers. It’s ...

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