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Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions by Tom Y. Sawyer

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CHAPTER 11

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Statements of Profit and Loss and Cash Flow: Plan for Profits and Ready Money

This is the first chapter of three (Chapters 11, 12, and 13) that deal with the financial and financial reporting aspects of modeling the startup company. In previous chapters, we have built financial models of operational components of the company and planned and quantified key operating aspects. We have modeled staffing (STAFF), operating and capital expenditures (OPEX and CAPEX), sales and revenues (REV), and cost of goods sold (COGS). We have also modeled the costs of sales and marketing (COSM) and product development (DEV).

In this chapter, we will create ...

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