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It’s All in the Numbers

Baseball is one of my favorite sports. Did you know that for a ball player to have an average season, they need a batting average between 0.250 and 0.300? This means that they only need to get a hit three out of every 10 times at bat. Anything greater than this is considered a good season.

A successful player does not need to hit the ball out of the park every time.

This logic also applies to financial services marketing; you only need to have a few good hits on a regular basis to build a thriving business and have a dynamic year.

Here are some typical ratios (contact to an appointment) from different types of marketing activities:

  • Direct mail 100:1

  • Cold calling 20:1

  • Networking with a center of influence ...

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