It’s All in the Numbers
Baseball is one of my favorite sports. Did you know that for a ball player to have an average season, they need a batting average between 0.250 and 0.300? This means that they only need to get a hit three out of every 10 times at bat. Anything greater than this is considered a good season.
A successful player does not need to hit the ball out of the park every time.
This logic also applies to financial services marketing; you only need to have a few good hits on a regular basis to build a thriving business and have a dynamic year.
Here are some typical ratios (contact to an appointment) from different types of marketing activities:
Direct mail 100:1
Cold calling 20:1
Networking with a center of influence ...